A genius-level PPC manager working every single day — no PPC expertise needed. Built on the playbooks of an agency that has managed $500M+ in Amazon revenue.
● LIVE
Dr. PPC works from the playbooks of the agency behind him — the same patterns, applied to your account every single day instead of once a month.
Powered by Opus 5.5. Opus 5.5 is Anthropic's; ours is the system around it — the playbooks, the per-ASIN goals, the guardrails, the reason log, the measurement windows and rollback triggers. Dr. PPC is the product, not a person on payroll.
It's not a talent problem. It's a scheduling problem. Four symptoms of the usual setup — and what Dr. PPC does about each one.
Your account changes by the hour. Someone looks at it properly on a call once a month — and the retainer gets paid either way.
Every campaign, keyword, search term and placement read daily, reconciled against a full attribution window. Thirty rounds a month, not one call.
Bids tuned to make a percentage look good on a chart. The campaign with the prettier ACoS isn't always the one paying you.
Profitability, growth or a balance, set per ASIN — and managed to contribution profit, not to how the ACoS column looks.
Set once, tuned once, then left. The auction moved on. The bids didn't.
Bids, budgets, negatives and placements adjusted as the auction moves — each with its evidence, a measurement window and a rollback trigger.
Search terms don't take a week off. The person watching them does — and when they leave, the reasons behind every bid leave with them.
No gaps, no handover. Every reason lives in the log, so the context stays with your account.
* Full Circle portfolio, Jun–Aug 2026, 41 managed brands. † Example account, demo data — see the console below. Readouts illustrate what gets watched; they are not a promised result.
The real Dr. PPC panels inside Orbit, rebuilt live with a demo account's last 30 days: the eight numbers that matter, efficiency, sales mix, his own assessment — and every decision, logged with its reason.
Down 3 since the last check. 1 campaign holds both kinds of demand over the last 30 days.
Drift since the last check
−84 campaigns hold a single target between them, carrying 6.1% of ad spend; budgets and goals cannot be set per lane at that grain.−43 branded targets are running inside non-branded campaigns and spent $412.60 in the window.−21.8% of ad spend is in campaigns Orbit cannot yet place in either lane.Creates cards in your queue. At “Approve every move”, nothing is sent to Amazon until you approve it.
Dr. PPC's read: 60% of sales are organic and TACOS is 2.5 pts under target — room to push the growth ASINs. CPC is up 4.0%, so the push goes where CVR holds.
1 May–Aug 2026, managed-brand portfolio. 2 $132.5M → $191.1M, Sep 2025–Aug 2026 vs the prior 12 months; brands currently managed. 3 Jun 2026 vs Jun 2025. 4 $114K → $1.10M, Aug 2025 vs Aug 2026. 5 May–Aug 2026. 6 Jun–Aug 2026, 41 managed brands (12.1% TACoS). Brands anonymized. Past results, not a promise of future ones. Panels above: demo data.
The same rounds, in the same order, with the same discipline — whether it's Tuesday morning or a holiday weekend.
Every campaign, ad group, keyword, search term and placement — reconciled against a full attribution window before anything is judged.
An explicit strategy for each ASIN: profitability, pure growth, or a balance. No single blanket target for a catalog that isn't one thing.
Bids, budgets, negatives, placements, dayparting, structure — applied inside your guardrails or queued for your approval. You decide.
Every change is written down with the evidence behind it.
“If Dr. PPC can't explain why he moved a bid, he doesn't move it.”
Every change ships with a measurement window and a rollback trigger. If it doesn't do what it was meant to, it comes back out.
When something needs your call — or sits outside the ad account — he says so, plainly, instead of quietly working around it.
He builds the plan.
You say yes.
Whatever autonomy level you pick, each change carries its evidence, a measurement window and a rollback trigger. On "approve every move" it waits for your click, like this one from an example account. On autopilot it ships and logs the reason.
vitamin c face serum
Reason › Mature 14-day exact entity spent $89.65 across 17 clicks with 0 orders, against a $34 target CPA.
Every bid, budget, negative and placement change waits in your queue with its evidence and reason. Nothing reaches Amazon until you click.
“He builds the plan. You say yes.”
You set the limits. Changes that fit inside your guardrails are applied; anything outside them is queued for your approval.
Your rules. His rounds.
Every change is still logged with its reason, measured, and ready to roll back — you just stop being the bottleneck.
“Flip it to auto, and he just runs it.”
The AI-native Amazon operating system the whole team works inside: sales, profit, advertising, keywords, inventory and listings in one place. Go on — click around. It's a demo account.
GMV, profit and margin · last 30 days
Ava’s read: sales grew 9.4%, profit 4.3%. Pricier clicks are the gap — CPC is up 4.0%. Dr. PPC is on it.
Based on order dates · compared to prior year
Every term read, every day — with what Dr. PPC is doing about it
| Search term | Clicks | Spend | Orders | Sales | ACOS | Dr. PPC |
|---|---|---|---|---|---|---|
| vitamin c serum | 1,284 | $1,412 | 171 | $4,617 | 30.6% | On goal · keep |
| brightening serum for dark spots | 212 | $198 | 39 | $1,053 | 18.8% | Harvest to exact |
| demo brand serum | 402 | $221 | 96 | $2,592 | 8.5% | Branded lane |
| retinol night cream | 344 | $392 | 47 | $1,269 | 30.9% | On goal · keep |
| serum for face | 866 | $1,039 | 88 | $2,376 | 43.7% | Above cap · trim ToS |
| vitamin c face serum | 17 | $89.65 | 0 | $0 | — | Bid $1.29 → $1.19 |
| vitamin c serum for dogs | 12 | $13.20 | 0 | $0 | — | Negated · irrelevant |
Each bubble is a campaign. Size = sales. Color = ACOS. Hover one.
| Type | Spend | Sales | ACOS |
|---|---|---|---|
| Match types | |||
| Product targeting | $6,104 | $17,810 | 34.3% |
| Exact | $8,269 | $30,390 | 27.2% |
| Phrase | $2,363 | $6,950 | 34.0% |
| Broad | $2,954 | $7,528 | 39.2% |
| Campaign types | |||
| Sponsored Products | $17,720 | $55,480 | 31.9% |
| Sponsored Brands | $1,380 | $4,870 | 28.3% |
| Sponsored Display | $590 | $2,328 | 25.3% |
Pacific Time (PDT) · 3:12 PM
Dr. PPC: Serum · Exact will cap out by ~6 PM at this pace. Proposed +$40 on today's budget — CVR is 16% this afternoon.
Down 3 since the last check. 1 campaign holds both kinds of demand over the last 30 days.
Drift since the last check−84 campaigns hold a single target between them, carrying 6.1% of ad spend.−43 branded targets are running inside non-branded campaigns and spent $412.60 in the window.Creates cards in your queue. At “Approve every move”, nothing is sent to Amazon until you approve it.
Share of tracked keywords where you show up · 60 days
Dr. Stock · forecast 41 units/day · lead time 38 days ± 6
Contribution after every cost — not just ACOS
Bruno · image stack scored against evidence · stack score 72
Your revenue, your ad spend, an improvement you pick. See what Dr. PPC costs, what a senior hire costs, and what a small change would be worth. Illustrative — your numbers, your assumptions; not a promise.
Reference: $8.25 in total sales per $1 of ads across our portfolio (Jun–Aug 2026, 41 brands). A benchmark, not a target.
Here's the math, plainly. At your numbers Dr. PPC costs $660/mo — 0.44% of revenue.
Illustrative — your numbers, your assumptions; not a promise. No outcome is guaranteed. The hire figure is an approximate salary for a senior in-house PPC manager (~$150k/yr), before benefits, tools or management time. Your first 30 days are $1; figures above use the standard monthly price.
The same math as the calculator, no asterisks hiding in it.
No. That's the point — no PPC expertise needed. He reads the account, builds the plan and shows you the reasoning in plain language. You decide how much to approve.
Only if you let him. At “Approve every move”, nothing reaches Amazon until you click approve. You can move to “Inside guardrails”, or flip it to “Fully autonomous” — and move back whenever you like.
$300/mo plus 2% of ad spend. Month-to-month. Your first 30 days are $1.
On Full Circle Partner, the $300/mo base fee is waived — Dr. PPC is just 2% of ad spend.
At $10k/mo in ad spend that's $500/mo — $6,000 a year.
Neither. Dr. PPC is the product — powered by Opus 5.5. Opus 5.5 is Anthropic's; ours is the system around it: the playbooks from an agency that has managed $500M+ in Amazon revenue, the per-ASIN goals, the guardrails, the reason log and the rollback triggers.
A day-one diagnosis. He reads every campaign, ad group, keyword, search term and placement, reconciled against a full attribution window, and comes back with what he'd change and why.
No — and be careful with anyone who does. What we can promise is process: every change has a reason you can read, a measurement window, and a rollback trigger if it doesn't do what it was meant to. The calculator above is illustrative for the same reason.
The whole team: Ava (brand manager), Dr. Stock (inventory), Bruno (creative director), Dr. Shield (account & brand protection) and Dr. DSP (audience network) — plus all of Orbit: profit and finance views, inventory visibility, sales and ad performance dashboards, and Listing Lab. All included in the $300/mo + 2%.
No. It's month-to-month.
Start with a day-one diagnosis. Your first 30 days are $1, then $300/mo + 2% of ad spend, month-to-month — and the whole team comes with him.
